CARTERJMRN KK

Japan

Service Provider

CarterJMRN (Japan Market Resource Network) is a strategic market research agency that has been helping clients in the food (fresh food, processed food, frozen food, snacks), beverage (alcoholic and non-alcoholic), fine-dining, quick service restaurants (QSR), hospitality, tourism, and other non-food related industries to understand and engage with consumers and businesses in Japan and beyond since 1989. Our mission is to unmask Japan. We believe that, although the terrain companies face in building a successful marketing strategy and activation path sometimes seems obscure, the path to success is knowable and that the consumer is the guide who will show you the way. Our work is creative and stretching yet grounded in the consumer’s life, their culture and the truths they reveal. We combine the tools of the market research trade, qualitative methodologies such as in-depth interviews (IDIs), focus groups (FG), expert interviews, shopalongs, in-home ethnography, discussion boards, etc. and quantitative methodologies, such as regional or national surveys, ad testing, brand evaluation, message evaluation, etc. with our sense of collaboration, thinking, creativity and boundless enthusiasm to help you create the understandings that drive you to action. Our goal is nothing less than to help you create a successful partnership between your brand and the people who trust it.